Progresso Soup Drops: A New Twist on Comfort Food
In a bold move to innovate within the food industry, Progresso, a brand under General Mills, has recently launched a unique product called Soup Drops. This new offering is designed to provide the comforting flavors of traditional chicken noodle soup in a convenient hard candy form. The announcement was made on January 16, 2025, coinciding with National Soup Month, a time when many people seek warmth and comfort from their favorite soups, especially during the peak of the cold and flu season.
What Are Soup Drops?
Progresso's Soup Drops are marketed as "soup you can suck on," and they come packaged in a can that resembles the iconic Progresso soup can. Each can contains 20 individually wrapped candies, each flavored to mimic the taste of Progresso's Traditional Chicken Noodle Soup. The product is priced at $2.49, which is comparable to the cost of a regular can of Progresso soup, plus an additional 99 cents for shipping.
Availability and Popularity
The Soup Drops were made available for purchase exclusively on the Progresso website starting at 9 a.m. ET on January 16. However, due to overwhelming demand, they quickly sold out. Progresso has announced that they will continue to release additional quantities throughout January, allowing fans to stock up on this limited-edition product.
Reactions from Fans
The introduction of Soup Drops has sparked a mixed reaction among consumers. While some fans are excited about the novelty of enjoying soup in candy form, others are skeptical about the practicality and taste of such a product. The Parade article highlights that the Soup Drops have "firmly divided fans," with some praising the creativity and others questioning the need for soup-flavored candy.
Marketing Strategy
Progresso's marketing strategy appears to be aimed at tapping into the nostalgia associated with their traditional soup offerings while also appealing to a younger audience that enjoys novelty food products. The timing of the launch during National Soup Month is strategic, as it aligns with consumer behavior that favors comfort foods during the winter months.
Health Considerations
While the Soup Drops are marketed as a comforting treat, it's important to note that they are still a candy product. Consumers are encouraged to enjoy them in moderation, especially those who may be watching their sugar intake. The product is designed to be a fun and convenient way to enjoy the flavors of soup, particularly for those who may not have the time or ability to prepare a hot meal.
Media Coverage
The launch of Progresso Soup Drops has garnered significant media attention, with coverage from various outlets including CBS News, USA Today, Delish, and Food & Wine. Each article emphasizes the unique nature of the product and its potential to become a winter favorite. The Sarasota Herald-Tribune notes that the Soup Drops will be available online every Thursday at 9 a.m. ET until the end of January, making it a limited-time offer that fans will want to take advantage of.
Notable Articles
Progresso Unveils 'Bizarre' Soup Drops Firmly Divide Fans - Parade - Discusses the mixed reactions from fans and the novelty of the product.
Soup You Can Suck On: Introducing Progresso Soup Drops - General Mills - Provides details on the product's features and pricing.
Progresso debuts new limited-edition, savory "soup drops" for cold and flu season - CBS News - Highlights the product's launch and its intended purpose during the cold season.
Progresso Soup Drops: Chicken noodle soup-flavored hard candy - Herald-Tribune - Offers insights on where and when to purchase the Soup Drops.
Progresso Unveils New Soup Drops, Soup-Flavored Hard Candy - Delish - Discusses the product's unique packaging and flavor profile.
Progresso's Soup Drops represent an innovative approach to comfort food, blending nostalgia with modern convenience. As the product gains traction, it will be interesting to see how it performs in the market and whether it becomes a staple for consumers looking for a quick and comforting treat during the cold winter months. With the ongoing buzz and media coverage, Progresso has successfully captured the attention of both loyal fans and curious newcomers alike.
