Current News on Krispy Kreme: Sweet Promotions and Business Growth
Krispy Kreme, the beloved doughnut chain, is making headlines with exciting promotions and significant business developments. As of September 2024, the company is offering a special promotion in celebration of Friday the 13th, where customers can purchase a dozen Original Glazed® Doughnuts for just 13 cents with the purchase of any dozen or 16-count Minis at regular price. This promotion is designed to turn the superstition of Friday the 13th into a lucky day for doughnut lovers.
Promotion Details
The 13-cent doughnut deal is available at participating Krispy Kreme locations and is limited to one dozen per customer, whether in-store or through online orders. This promotion is part of Krispy Kreme's strategy to engage customers and boost sales during a traditionally slow period. The offer is valid on September 13, 2024, and has garnered significant attention across various media outlets, including Fox News and Yahoo.
Media Coverage
- Fox News reported on the promotion, highlighting how Krispy Kreme is flipping the superstition of Friday the 13th on its head by offering this sweet deal.
- Yahoo also covered the promotion, emphasizing the good fortune associated with the offer and how it allows customers to enjoy their favorite doughnuts at an unbeatable price.
Financial Performance and Business Growth
In addition to promotional activities, Krispy Kreme has been experiencing notable financial growth. The company reported a 5.7% increase in net revenue for the first quarter of 2024, reaching $442.7 million. This growth is attributed to the expansion of their Delivered Fresh Daily program, which has been bolstered by partnerships with major retailers like McDonald's and Amazon Fresh.
Key Financial Highlights
- Organic Revenue Growth: Krispy Kreme's organic revenue increased by 6.7% compared to the previous year.
- Expansion Strategy: The company is focusing on expanding its presence through partnerships, which has led to the opening of 462 new points of access in various retail locations.
New Product Launches
Krispy Kreme is not just about promotions; they are also innovating their product offerings. Recently, the company launched an all-new coffee line featuring richer roasts and better beans, which has been well-received by customers. From September 14-17, 2023, customers can enjoy a free doughnut of their choice with the purchase of any new coffee or espresso beverage.
Community Engagement and Responsibility
Krispy Kreme is committed to making a positive impact in the community. The company has published its first-ever ‘Be Sweet’ Responsibility Report, which outlines its ongoing commitment to social responsibility and community engagement. This initiative reflects the brand's dedication to not only providing delicious doughnuts but also contributing positively to society.
Krispy Kreme is currently in the spotlight for its creative promotions, impressive financial performance, and commitment to community engagement. The 13-cent doughnut deal on Friday the 13th is just one example of how the company is working to attract customers and enhance their experience. With ongoing partnerships and new product launches, Krispy Kreme is poised for continued success in the competitive fast-food landscape.
For more information on Krispy Kreme's latest news and promotions, you can visit their official website or check out the latest articles on platforms like Yahoo, Fox News, and CNN.
